Flyers can be a powerful marketing tool when executed properly. Unfortunately, too many business owners aren’t quite sure of what it takes to make a successful flyer. Read on to find out major mistakes that you may be making that could harm the success of your flyer campaigns and what methods are more successful.
Mistake 1: Treating your flyer like a business card.
Your flyer is meant to advertise your services. It is meant to sell. Not just to introduce your business the way a business card does. What does this mean exactly?
It means don’t use your business name as your headline.
Instead, make your headline pack a punch. Determine what problem your target customers have and how you can solve it for them. For example, instead of “Theresa’s Cleaning Service,” try a headline like: “No time to clean? No problem, we will do it for you!”
Mistake 2: Not taking advantage of the back of the flyer
While it’s true that the front of the page is the first thing that viewers notice, they will flip to the back if there is something to flip to. You will find that printing on both sides of the paper will not raise your costs much, but it really can close your sale.
There are many different things that you can print on the backside. Here’s a few ideas:
- A list of services with price
- Promotional offers
- A map featuring driving directions
- Frequently asked questions and answers
The front side should still draw the reader in so that they want to flip the page, but the other side can really be used to close the sale.
Mistake 3: Failing to close
Do not bother with the oh-so-common “for more information call (phone number).” It does not convince viewers to do anything because it is too passive. Instead, persuade them to take action by offering something useful.
Options include: $10 off purchase before (date), act by (date) and receive a free (product or service) with your purchase, or purchase by (date) and receive a coupon for next purchase. All of these offers urge people to pay for your services or products right away so they can save money, which brings you business and makes your flyer effective.
Of course, this isn’t an exhaustive list of things that go wrong with flyers, but it is a good start. If you incorporate the advice, your flyers will reach more people and bring in more business instead of collecting in the trash. Companies like Alberta Printing Co Ltd can help you put together the perfect flyer.